in February 2015 Under Armour announced it had purchased the calorie and nutrition counting app maker MyFitnessPal for 475m, as well as the fitness app maker Endomondo for US85,000,000. Under Armours global headquarters are located in. Zach Miners covers social networking, search and general technology news for IDG News Service. is an American sportswear company that manufactures footwear and apparel. The deals were announced with the company's fourth quarter earnings, in which sales grew by 31 per cent to $US895 million. Under Armour completed its acquisition of Endomondo in January, and the MyFitnessPal deal is expected to close by the end of March, it said. Government regulators have already signaled that they have concerns about how health data is used and shared with third parties for marketing purposes. Under Armour will have to be careful how it makes use of all that data. It wasn't clear how many of those are active, regular users, and the company didn't immediately respond to a request for comment. Those existing offerings have 31 million registered users, so the acquisitions will increase the number fourfold. Under Armour My Fitness Pal Serving Size: 1 g 1 Cal 24 1g Carbs 53 1g Fat 24 1g Protein Track macros, calories, and more with MyFitnessPal. It also owns the workout app MapMyFitness, which it bought in 2013. Under Armour already operates an online health and fitness network called Record, where people can store data from popular devices like the Fitbit and Jawbone. It "provides an opportunity to build long-term relationships with consumers, and ultimately we think we're going to sell a lot more shirts and shoes," Plank said.Įndomondo could help it grow its sales overseas, too, where more than three-quarters of the app's 20 million users reside. Under Armour hopes to use the information to expand sales of its clothing, hiking shoes and other products. In today's data-driven economy that could be some very valuable data, and it steps up the competition with rivals such as Nike, as well as a myriad of technology firms tackling digital health. ![]() That includes how much they sleep and exercise, what they put in their body and their nutrition needs, he said. "It's a piece in the puzzle toward having a total picture of the athlete," said Kevin Plank, Under Armour's CEO, in a conference call Wednesday.
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